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DC Super Heroes

Web Marketing Design

1. Case study

With over 300 products of licensed DC Comics brand publications, Capstone holds an enormous demand for web marketing. Each book series is accompanied by an individual microsite and numerous companion marketing pieces ranging from newsletters, eblasts, web banners, posters, downloadables and social media content.

2. Result

The DC Comics universe lends itself to an expansive marketing strategy. Each microsite requires a kick-off meeting followed by months of collaborating and design reiterations. Once approved by licensing, additional supporting components are created to promote the release of the series and/or campaign.

3. Experience

DC Comics is an exciting and timeless brand. The projects included are only an abbreviation of the vast marketing collateral and pieces created over twenty seasons of web promotion and strategizing.

Project Details

Client: dc super heroes lICENSED BOOKS

Date: 2012 — PRESENT

Online: www.capstonekids.com

Capstone Publishers has produced over 300 DC Comics licensed brand products. Marketing design requires the approval of DC's licensing department and collaborative artwork assets. The projects included in this portfolio are design for Capstone and are considered copyright material of © DC Entertainment, unless otherwise noted here. All rights reserved.


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