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CBS Radio / 104.1 JackFM / WCCO-AM

Sponsorship Websites for Captain Morgan, Pepsi Max, and Partnering Advertisers

1. Case Studies

Sponsors and Advertisers of CBS Radio and CBS Minnesota (formerly CBS Local) partnered for a multitude of web related marketing initiatives. Clientele included Blue Cross Blue Shield, Buick, Captain Morgan, Cargill, Land-O-Lakes, General Mills, and an endless list of local businesses and advertising agencies. Each campaign was uniquely designed to fit an exclusive promotion.

2. Result

Whether creating content for 104.1 JackFM or WCCO-TV, each campaign allowed complete versatility as a designer. Working directly with each client and the Account Manager provided an efficient and streamlined process. Each project was approximately 2-3 weeks in developmental production with on-going customer consultation, maintenance, and updates.

3. Experience

Television and Radio is a fast paced and radically transforming industry. Minute to minute, the web content is both growing and expiring at an exponential rate. My experience with working at CBS and providing web design for a diverse and reputable range of clientele was invaluable. Each campaign was a brilliant lesson in efficiency and improvisation.

Project Details

Client: CBS / WCCO / JACK-FM / BUZN /LITE-FM

Date: 2010

Online:
WWW.WCCO.COM
WWW.1041JACKFM.COM
BUZN 102.9

WCCO/CBS Minnesota is a Class A clear-channel radio and television station located in Minneapolis, Minnesota, United States. CBS Radio sister stations include KMNB, KZJK and WCCO-TV.
During my career as Web Adminstrator for CBS Minnesota in 2010, we implemented the nationwide WordPress CMS deployment currently adopted online by all CBS station websites. That same year, CBS Minnesota was awarded the Marconi Award for Large Market Station of the Year.


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