DC Entertainment, home to the iconic DC Comics Super Heroes, and Capstone Publishers teamed up to sponsor a Super Hero inspired writing contest for fans in grades 3-6. The nationwide contest “Be a Super Hero. Read!" encouraged children to write about a real hero in their lives. The project spanned 6 months of design/development pre-production and an additional 6 months of sponsorship/cross promotion via online and print publication.
The first-place winner received a VIP trip for four to tour Warner Bros. Animation Studios and DC Entertainment Offices, the home of SUPERMAN™ and BATMAN™, and other unique prizes. The hero described in the winning entry received $2,500 to donate to the charity of his or her choice.